社群营销：DELL这样做到最好
Dell是全球最社群化的公司，他们是如此做到最好的：
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梁晔(新智诚)
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梁晔(新智诚)
社群营销操作流程：分享 分享 再分享
社群营销是一种利他主义的营销方式。企业需要通过不断地分享有用的信息，来得到社群成员的认同与支持。因此，持续性的分享是必要的动作。
那么，每一天需分享多少为好呢？新智诚的建议是至少四到六则。当然，分享的内容需依循最初的策略规划来执行，最好不要以随性的方式来分享内容，特别是管理员的心性会影响到分享内容。毕竟企业带有营销目的，所以在聚焦的方针下，会强化其社群营销所带来的效益。
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梁晔(新智诚)
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社交媒体企业新认知：多元化
大部份的人们谈到社群营销，甚至网络百科上的社群营销解析，都是指涉于社交媒体营销的范畴。但社群营销所涵盖的场域更广且更多元，需要从精准化营销的高度来应用。
因此，企业社群营销所追求的应该是多元整合所带来的全面性营销效益，不能只是单独着眼于某个网络服务或网站的使用，而是要能跟随科技新知的脉动，来随时调整企业社群营销的方向。
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社交媒体企业新认知：社群营销 ≠ 微博营销
从社会的变局，媒体的变革，实际的案例中，我们可以清晰看见营销2.0的两大趋势是–营销的娱乐化和精准化。精准化就包括社群营销，其特点是将人群精确区分，准点渗透，实现数据库管理。-
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